Even though his ringtone purchase is a sunk cost, Leonard is unable to rationally select a new ringtone. He feels that having spent $3 on a ringtone requires that he use it, even if he doesn't like it.
What's in a Song?
Even though his ringtone purchase is a sunk cost, Leonard is unable to rationally select a new ringtone. He feels that having spent $3 on a ringtone requires that he use it, even if he doesn't like it.
